01 - Whisk warm milk, sugar, and yeast in a large bowl. Let stand 5 minutes until foamy. Add melted butter, egg, and salt. Gradually incorporate flour until soft dough forms. Knead 8 minutes until smooth and elastic. Transfer to greased bowl, cover, and rise 1 hour until doubled.
02 - Combine strawberries, sugar, cornstarch, and lemon juice in saucepan. Cook over medium heat, stirring constantly, until thickened and jam-like consistency forms, 6-8 minutes. Remove from heat and cool completely.
03 - Beat softened cream cheese, sugar, and vanilla extract until smooth and fluffy. Set aside until ready to assemble.
04 - Punch down risen dough and roll out on floured surface to 16x12 inch rectangle. Spread cheesecake filling evenly over dough, leaving 1/2-inch border. Top with cooled strawberry mixture.
05 - Roll dough tightly from longer side to form log. Slice into 12 equal pieces. Place rolls cut side up in greased 9x13 inch baking dish. Cover and let rise 30 minutes until puffy.
06 - Preheat oven to 350°F. Bake rolls 22-25 minutes until golden brown and cooked through. Cool slightly in pan before glazing.
07 - Whisk powdered sugar, milk, and vanilla until smooth. Drizzle generously over warm rolls before serving.